Marketing Strategy. Project Leadership. Proven Impact.
Strategic marketing professional driving high-performing campaigns, creative projects, and cross-functional initiatives from planning through execution.
Campaign execution that drives performance.
A snapshot of integrated campaigns, thought leadership, audience engagement, and executive reporting.
Product Launch Campaigns
Led the creative direction for each campaign piece, managing and creating tasks in CoSchedule and overseeing execution from start to finish in close collaboration with my team across email, web, print, shot planning, and video.
White Paper & Thought Leadership
Interviewed and collaborated with sales managers and industry-leading K–12 foodservice directors to turn frontline expertise into thought-leadership content, then developed nurture emails to support inside-sales blitz campaigns and reduce reliance on cold calling.
Sales Rep Newsletter Transformation
After seeking qualitative feedback from select sales reps, I initiated four months of A/B testing that reshaped the newsletter around stronger creative and personalization. Tests compared branded HTML templates featuring company graphics with personalized, graphic-free emails built around our sales managers.
Marketing Analytics & Executive Reporting
Turned campaign performance and monthly competitive pricing analysis into clear insights for senior leadership.
Strategy is also how the work gets done.
OneTouch Naming
Co-developed the trademarked OneTouch name for the food guards on Multiteria serving counters.
Campaign Process
Built a content brief, campaign workflow, and kickoff agenda to clarify ownership, improve team coordination, and strengthen execution across marketing projects.
Sales & Audience Strategy
Partnered with sales on personas, positioning, audience strategy, and campaign development.
Marketing strategy strengthened by data analytics.
Selected MBA projects focused on consumer research, strategic decision-making, and brand positioning.
Consumer Insights Research
Analyzed how time pressure shapes consumer decision-making and translated research into actionable customer-experience recommendations.
Digiweb: M&A Opportunities Analysis
Used Tableau to analyze acquisition data and translate patterns into strategic M&A recommendations.
Poppi Brand Case Study
Analyzed Poppi’s positioning, consumer appeal, competitive environment, and growth strategy.
Where Strategy, Creative Work, and Analytics Meet
I’m a marketing professional working across strategy, project leadership, creative execution, and analytics. My background in journalism and public relations shaped how I approach storytelling and audiences, while my marketing experience has expanded into integrated campaigns, process improvement, and performance analysis.
I’m completing my MBA in Marketing & Data Analytics at UW-Whitewater in Fall 2026.
